ABOUT
About Julie
I bring more than 12 years of strong managerial experience from renowned global organizations, working at the intersection of developing and activating brand platforms across full 360° ecosystems. I am comfortable leading creative work - from early emotive storylining, to strategic framing - from creative packaging through to execution, with mindfulness of both the brand heritage and the go-to market strategy across cultures.
I am a naturally skilled collaborator, closely working with internal teams (sales, paid media, digital etc), senior stakeholders and external creative partners to deliver both creative excellence and commercial impact.
Mom of three girls. Wife to Jonas. Newbie padel-player. Expert snack-cutter and LEGO-builder.
AREAS OF FOCUS
- Brand strategy and positioning
- Creative campaigns across markets
- Emotive storytelling and content
- Full-funnel activation
- International and matrixed organizations
EXPERIENCE
- 2026 – presentIndependent - Brand Strategy & Creative DevelopmentJulieBekker
- 2021 – 2025PR & Brand Engagement ManagerDanish Refugee Council
- 2017 – 2021Senior Product ManagerWarner Music Group
- 2015 – 2017Marketing & Communications ManagerBoston Consulting Group